STRUERE is an award-winning design team based in Los Angeles, developing experimental, progressive architectural projects and a movement for advancing Architecture with the view to change the landscape we live in.

Cinema Prototype, Krikorian Premiere Theatres

Commercial | Cinema Prototype, Krikorian Premiere Theatres

This multiplex draws its forms from the technology of movie projection: movies are rear projected onto a cinema screen integrated in the exterior glass fašade of the cineplex at the main entrance. The moviegoer is thus drawn to move through the screen and into the world of the movies.