STRUERE is an award-winning design team based in Los Angeles, developing experimental, progressive architectural projects and a movement for advancing Architecture with the view to change the landscape we live in.

14724 Ventura, Los Angeles Valley, CA

Commercial | 14724 Ventura, Los Angeles Valley, CA

The original building's mass and height are feats that are dificult to repeat given the congestion of the City, therefore Renovation is the sustainable way to RENEW what can no longer be duplicated.
The renovation of the facades features staggered vertical architectural accents that reflect the motion blur of Ventura Boulevard's automobile traffic. The base is reinterpreted as a fully glazed volume the entire length of the property, similar to the windshield of a car. This glazed base welcomes the pedestrians and creates a formal dialogue between the automobile and the building, a relationship that is the quintessential urban condition of the Ventura Boulevard Strip.